Pregnancy determination of beef cows is critical information that assists ranchers in keep/cull decisions, which impact profit margins. The declining number of large animal veterinarians may make access to pregnancy determination services more difficult. BioPryn® blood testing is a new method that can be accomplished without the assistance of a veterinarian. Ranchers received two presentations on BioPryn® and instruction on the bleeding procedure, and a ranch-level demonstration was conducted. Ranchers were evaluated for logistics of the practice, perceptions, and potential adoption. Knowledge of the method increased significantly. Ranchers are beginning to seriously consider BioPryn® or are already adopting it.

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