The success of Extension programs in motivating homeowners to adopt good lawn management practices will likely depend on addressing their personal values. A survey for homeowners in New Jersey assessed attitudes about lawn care and environmental impacts, and determined which demographic factors related to these values. As in previous surveys, the study reported here found that homeowners valued both environmental conservation and having attractive lawns. A cluster analysis divided respondents into two groups, with one more highly valuing environmental concerns, but membership in this group did not translate into better horticultural practices.

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