The widespread availability of and access to the Internet have led to the development of new forms of communication. Collectively termed "social media," these new communication tools have created vast opportunities for Extension professionals in how they perform their work and how businesses interact with consumers. This article outlines currently popular social media tools and how they can be used by Extension professionals to carry out their educational and communication responsibilities and by agricultural business owners.
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Cornelisse, S., Hyde, J., Raines, C., Kelley, K., Ollendyke, D., & Remcheck, J. (2011). Entrepreneurial Extension Conducted via Social Media. The Journal of Extension, 49(6), Article 26. https://tigerprints.clemson.edu/joe/vol49/iss6/26