In July 2009 four faculty members from four different institutions created a blog to educate consumers and professionals about plant-related issues. Online resources were used to measure the number of times that the blog was viewed and its impacts. The blog averages about 200 views a day, and 80% of those responding to a survey could name specific impacts that the blog had on their gardening and landscape practices.
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Gillman, J., Chalker-Scott, L., Scoggins, H., & Cregg, B. (2011). A Successful Multi-Institutional Blog for Transferring Garden and Landscape Information to the Public. The Journal of Extension, 49(6), Article 14. https://tigerprints.clemson.edu/joe/vol49/iss6/14