Many lakes are degraded by urban stormwater runoff. One way to reduce these impacts is installing rain gardens that absorb water running off impervious surfaces. The study reported here explored how the Theory of Planned Behavior (TPB) can be used to inform storm water management outreach campaigns. Regression analyses of survey data were used to inform how Extension natural resource educators can more effectively encourage people to install rain gardens. Attitudes toward rain gardens and subjective norms were positively associated with behavioral intent. Perceived behavioral control was not significantly associated with behavioral intent. Implications for Extension educators are discussed.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.