Online video venues, such as YouTube, make it possible to upload a video and make it available globally. The key to a successful video is the number of "views" it receives from the broad community. This article identifies a number of tips for the user to follow to help make an online video "viral," or widely viewed.
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Kinsey, J., & Henneman, A. C. (2011). Making Your Online Video Viral. The Journal of Extension, 49(4), Article 25. https://tigerprints.clemson.edu/joe/vol49/iss4/25