Getting Them in the Door: Strategies for Recruiting Latinos to Family Life Education Programs
Extension has long been successful at recruiting and serving diverse audiences, and with the rapid growth of Latino families across the United States, many Extension professionals are discovering an increased need to recruit and serve Latinos. This article shares successful recruitment strategies incorporated in a project that recruited low-income Latino parents of young children. Strategies included 1.) Knowing your audience and gaining a strong understanding of the Latino culture, 2.) Strengthening relationships with organizations already serving Latino families, and 3.) Building relationships within the Latino community.
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Allen, K., Gudino, A., & Crawford, C. (2011). Getting Them in the Door: Strategies for Recruiting Latinos to Family Life Education Programs. The Journal of Extension, 49(3), Article 29. https://tigerprints.clemson.edu/joe/vol49/iss3/29