Good but little-used non-Interstate ("UNterstate") highways can bring economic development to bypassed rural areas that attract neither industry nor tourists if travelers can be induced to use them for longer trips. Today these routes offer little-appreciated advantages compared with both flying and Interstate Highway travel that can be marketed to travelers. Enterprising Extension agents are well positioned to have major roles in launching and managing UNterstate Highway marketing programs.
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Gann, J. L. (2010). Forgotten Highways: The Next Economic Development Opportunity?. The Journal of Extension, 48(6), Article 14. https://tigerprints.clemson.edu/joe/vol48/iss6/14