•  
  •  
 

Volume

48

Issue

5

Abstract

The research reported here analyzed non-wine activities that wine tourists might engage in while visiting a wine trail. Data was obtained by online questionnaires from 104 tour visitors to the Shawnee Hills Wine Trail in southern Illinois. Results indicated wine tourists were older, with higher education and income than local visitors. Wine tourists found local dining, national parks, and fine dining to be important, whereas locals considered local dining, site seeing, and photography important. Results reported may assist the rural wine tourism industry to better understand activities to enhance the tourist experience while increasing the tourism dollars to rural communities.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.