Only 30% of children in the U.S. are currently meeting the Dietary Reference Intake for calcium. A "3-A-Day of Dairy for Stronger Bones" campaign was promoted by older Scouts to younger Scouts in a small rural village in southern Wisconsin. The hypothesis was that by teaching the importance of dairy to younger children, the older children would be empowered to increase their own intake. Knowledge and intake improved for calcium and dairy products in the intervention group as compared with those who were not involved in teaching the younger children. Summer educational programs are needed to encourage dairy consumption.

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