Google™ Analytics is an easy-to-use Web analytics program that gives you insight into Web site traffic. Many Extension programs use the Web to distribute information. Extension program impact has traditionally been assessed through surveys or by the number of publications sold or requested, whereas tracking Web impact has been more difficult. Although site visits and page views could be tracked with previous Web analytics technology, Google™ Analytics allows for tracking of additional useful information. This article highlights a few useful features of Google™ Analytics and demonstrates how to track the impact of Web-based content.

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