Rural Coverage Bias in Online Surveys?: Evidence from Oklahoma Water Managers
We investigated whether an online survey format would achieve adequate response rates among rural water system managers. Although Internet/email access across rural Oklahoma is limited, we found that water managers generally had Internet access and were willing to take an online survey. In particular, rural water managers were more willing to participate in the survey, and a higher percentage of rural managers than urban managers preferred the online version of the survey. Rural managers also had a much higher response rate. This suggests that online surveys are a useful tool for gathering critical information from at least some rural populations.
Boyer, C. N., Adams, D. C., & Lucero, J. (2010). Rural Coverage Bias in Online Surveys?: Evidence from Oklahoma Water Managers. The Journal of Extension, 48(3), Article 28. https://tigerprints.clemson.edu/joe/vol48/iss3/28