A 5-Year Look at Cotton Coverage by the Texas Print Media
Can we increase the coverage of agriculturally related topics in the media? A 5-year research study examined how the implementation of a media resource tool developed to provide a more detailed understanding of the cotton industry and access to credible cotton-related sources affects the quality and quantity of print media coverage the cotton industry receives in Texas. An increase in the total number of cotton-related articles, as well as the coverage of certain cotton-related topics, was seen in the 5 years of the study. Causal data is not currently available, but this could be a topic of future research.
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Gibson, C., Akers, C., Oshel, A., & Irlbeck, E. (2010). A 5-Year Look at Cotton Coverage by the Texas Print Media. The Journal of Extension, 48(2), Article 21. https://doi.org/10.34068/joe.48.02.21