Evaluation of an Electronic Horse Owner Newsletter

Authors

Krishona Martinson, University of MinnesotaFollow
Elizabeth Gilkerson Wieland, University of Minnesota Extension Hennepin CountyFollow
Tom Bartholomay, University of MinnesotaFollow

Volume

48

Issue

2

DOI

10.34068/joe.48.02.20

Abstract

The University Minnesota developed an electronic equine newsletter. An on-line survey was developed to determine the effectiveness and impacts of the newsletter. A majority of respondents stated that the newsletter improved their ability to make informed decisions, resulted in changes in management of horse health and nutrition, and led to improvements in communication with veterinarians. According to survey results, the newsletter had impact, resulted in positive behavior change in subscribers, and can be used to improve future educational programs. The authors believe this is the first survey investigating a content-based newsletter for a livestock audience.

Creative Commons License

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Recommended Citation

Martinson, K., Wieland, E. G., & Bartholomay, T. (2010). Evaluation of an Electronic Horse Owner Newsletter. The Journal of Extension, 48(2), Article 20. https://doi.org/10.34068/joe.48.02.20