Wheat and soybean producers pay a small amount per bushel produced as a check-off. Funds are used for research, outreach, and crop promotion. Commodity organizations and Extension joined forces to develop multi-state educational outreach on spring wheat and soybean production. Participatory planning involved producers in developing these educational events. The financial resources and availability of contact information from the commodity groups combined with the knowledge base and teaching skills from Extension resulted in well attended, valuable educational events. "Speed" hands-on demonstrations were well received. Extension working together with commodity groups can be a model for other Extension programming efforts.
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Kandel, H. J., Ransom, J. K., Torgerson, D. A., & Wiersma, J. J. (2010). Cooperation with Commodity Groups and Hands-On Demonstrations Improve the Effectiveness of Commodity-Focused Educational Programs. The Journal of Extension, 48(1), Article 4. https://doi.org/10.34068/joe.48.01.04