Working Smart: Increasing the Reach of Extension Programming Through Media Advertising
A successful Extension program requires effective marketing strategies. Extension educators commit extensive time and resources to prepare an educational program, but who will attend the event? A well prepared program with poor attendance frustrates the presenter and wastes precious Extension resources. As county programs work within the financial constraints of lean economic times, ineffective program marketing is unaffordable. This article shares the results of a study conducted to compare the enrollment numbers for FCS education programs that were promoted using either free and then paid advertising methods. Paid advertizing resulted in sizeable increases in enrollment for FCS Extension programs.
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Lockard, M., Petty, B., Peutz, J., Spencer, M., Lanting, R., & Shaklee, H. (2010). Working Smart: Increasing the Reach of Extension Programming Through Media Advertising. The Journal of Extension, 48(1), Article 24. https://tigerprints.clemson.edu/joe/vol48/iss1/24