Focus group interviews are research techniques, and demonstration projects are Extension techniques. Our title is a little misleading; we are merely proposing that many aspects of focus groups can be used to strengthen demonstrations. We describe a focus group field forestry interview that was described by participants as an outstanding demonstration. This was surprising because our project had no demonstration objective. We discuss four aspects of focus group methodology that might be incorporated into demonstrations in order to enhance educational effectiveness: group dynamics, reversed information flow, enhanced networking opportunity, and increased variables in demonstrations to facilitate more discussion.
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Straka, T. J., Nespeca, M., Howell, M. B., & Irwin, H. T. (2009). The Focus Group as a Demonstration Technique. The Journal of Extension, 47(6), Article 26. https://tigerprints.clemson.edu/joe/vol47/iss6/26