In communities that are changing, Cooperative Extension's programs should change to meet the needs of community members. Directly assessing community members' needs and concerns is valuable in developing and offering educational programs that will be responsive to community needs and attract audiences. We describe a simple survey method that can efficiently assess community members' concerns. The method is useful in developing broad programs that can address several related issues. A specific example of the process is presented using a county facing well-recognized rural/urban issues.
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Yang, R. K., Fetsch, R. J., mcBride, T. M., & Benavente, J. C. (2009). Assessing Public Opinion Directly to Keep Current with Changing Community Needs. The Journal of Extension, 47(3), Article 6. https://tigerprints.clemson.edu/joe/vol47/iss3/6