Agricultural and Natural Resources Awareness Programming: Barriers and Benefits as Perceived by County Extension Agents
The study described here assessed Extension agents' perceived barriers and benefits concerning a new Florida agricultural and natural resources awareness initiative and Web site. A total of 186 agents responded to a statewide Web-based needs assessment, for an overall response rate of 58%. Results highlighted several barriers to communicating about agriculture and natural resources, including (a) a lack of interest, knowledge, and awareness among the general public, government, clientele, and media, (b) a lack of agent access to resources/contacts, and (c) inconsistent/ineffective message delivery methods. Concerning the Web site, most respondents wanted information to be presented via fact sheets, economic facts, and downloadable brochures.
Brain, R. G., Irani, T. A., Hodges, A. W., & Fuhrman, N. E. (2009). Agricultural and Natural Resources Awareness Programming: Barriers and Benefits as Perceived by County Extension Agents. The Journal of Extension, 47(2), Article 3. https://tigerprints.clemson.edu/joe/vol47/iss2/3