Research shows that risk management, and in particular price risk management, has been a major concern for agricultural producers, and as such, has been the target area of a substantial amount of Extension education programming. Analysis of survey results indicate that the Master Marketer program, a 64-hour intensive training program that develops master volunteers who extend the education through marketing clubs, is a valuable Extension program helping producers to better-manage price and production risks. On average, graduates of the program have increased their net income by more than $33,000 annually.

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