Improved agricultural conservation practices can benefit both the environment and farmers. A sample of farmers in the Western Lake Erie Basin Watershed were asked about conservation tillage, including where they learned about practices they use and why they adopted them. The study reported here found that farmers more commonly consult other farmers, magazines or newspapers, and family members to obtain information about tillage practices than they use Extension agents. Farmers said they practiced conservation tillage mainly because it saves time and fuel. Extension agents can increase their effectiveness by recognizing economics and using the popular press when delivering their findings.

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