A centralized marketing scheme was initiated to assist small sheep producers in adapting to an emerging global market. The goal of the effort was to create an educational environment that facilitated improved wool quality and preparation, which will ultimately lead to increased prices. The ultimate goal was to develop a product that could directly enter the global marketplace. Approximately 150,000 pounds of wool from 140 producers are marketed. Premiums obtained range between 10 and 50 cents per pound depending on quality and can be attributed to both improvements in marketing efficiency and improved quality of wool.

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