Many Extension professionals work with journalists in order to get their message out to various stakeholders. Some develop agricultural resource tools for the media. The study reported here examined coverage of cotton articles from 534 Texas newspapers following the dissemination of the CottonLink© media resource tool. An overall increase was found in the number of articles, newspapers, and circulation size after the dissemination of the CottonLink© media resource tool, while a decrease was found in the number of judgment sentences during the study. Additional research is recommended.
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Vinyard, A., Akers, C., Oskam, J., & Doerfert, D. L. (2008). Ag Resource Tools & Media Coverage: A Study of Newspaper Coverage of Cotton in Texas. The Journal of Extension, 46(5), Article 10. https://tigerprints.clemson.edu/joe/vol46/iss5/10