The Cooperative Extension System has experienced significant fiscal challenges during the past three decades, necessitating proactive responses to enhance revenue received from federal, state, and local funding sources. This article presents an overview of Extension budgetary challenges and the work of the Rutgers Cooperative Extension (RCE) Revenue Enhancement Task Force (RETF). The RETF was charged with developing guiding principles and recommendations with respect to cost recovery and revenue enhancement and tools to help RCE employees think and act like "intrapreneurs." The article concludes with lessons learned and recommendations for Cooperative Extension organizations planning similar revenue enhancement initiatives.

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Creative Commons Attribution-Noncommercial 4.0 License
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