The article reports on the learning preferences of Maine Potato Industry representatives. Using the Gregorc Mind Styles™ approach to examine learning styles, we categorized potato farmers, university/government employees, allied industry personnel, and others involved in the potato industry into four learning styles: Concrete Sequential, Concrete Random, Abstract Sequential, and Abstract Random. The plurality of potato farmers were Concrete Sequential, while the plurality of university/government employees and allied industry personnel were Abstract Random. The difference in learning styles of the deliverers and the recipients of the information can result in poor communication and a less than optimum learning environment.
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Johnson, S. B., Carter, H. S., & Kaufman, E. K. (2008). Learning Styles of Farmers and Others Involved with the Maine Potato Industry. The Journal of Extension, 46(4), Article 17. https://tigerprints.clemson.edu/joe/vol46/iss4/17