How to Ascertain the Impact of Writing a Newspaper Column
Shrinking resources and the need to know the impact of programs require Extension to identify an effective means for reaching large audiences with research-based information. Media-focused programming such as writing newspaper columns is a delivery method used by Extension, although there is little evidence of its effectiveness in the evaluation literature. A creative evaluation of the Sunday Dispatch news column identified behavior changes made by readers, indicting that a non-face-to-face delivery method can be successful in influencing large audiences.
Ehret, M. R., & Kiernan, N. E. (2008). How to Ascertain the Impact of Writing a Newspaper Column. The Journal of Extension, 46(3), Article 9. https://tigerprints.clemson.edu/joe/vol46/iss3/9