Who's That Knocking at Our Door? Characterizing Extension's Online Clientele
Using an online question-and-answer (Q&A) service, communicators at Oregon State University found an unexpected way to characterize Extension's online clients and to measure the impact of Extension's online resources. Over time, the Q&A process provided a database that could be used to query an online audience, which in turn suggested possible directions for managing Extension's expert knowledge and further developing online e-agents.
Herring, P. (2008). Who's That Knocking at Our Door? Characterizing Extension's Online Clientele. The Journal of Extension, 46(3), Article 6. https://tigerprints.clemson.edu/joe/vol46/iss3/6