Extension's Role in Bridging the Broadband Digital Divide: Focus on Supply or Demand?
Broadband access has become increasingly important in today's society. Extension educators have the potential to influence the number of households that adopt this technology, both by working with communities to increase levels of broadband infrastructure (supply) and by demonstrating the benefits of broadband access (demand). Using state-level data from Oklahoma, the study reported here demonstrates that demand-oriented projects would likely find more success because various "digital divides" exist even in areas where broadband access is available. These results agree with current academic research. Methods and successful program applications utilizing this result are suggested to Extension personnel.