Two Simple Steps to Improve Your Web Site and Your Search Engine Ranking at the Same Time
Extension Web sites are not as visible to search engines as they could be. In fact, many are nearly invisible. The search engine optimization technique described in this article, reciprocal linking, can help provide Extension Web sites with increased visibility in the search engines. As a result, millions of searchers will have improved access to Extension's information and services.
Palmer, D. (2008). Two Simple Steps to Improve Your Web Site and Your Search Engine Ranking at the Same Time. The Journal of Extension, 46(3), Article 27. https://tigerprints.clemson.edu/joe/vol46/iss3/27