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Article Title

Strategies for Generalizing Findings in Survey Research

Volume

46

Issue

2

Abstract

Surveys are the most common method of data collection used by Extension professionals, agricultural educators, and researchers engaged in social and behavioral sciences. Rarely do they get 100% response for their studies. Then, the question is what do you do to enhance the external validity of your study? Following certain procedures, making logical choices, and providing clear explanations, you can enhance the external validity of your study. This article suggests strategies to enhance the external validity of your study. It is hoped that Extension professionals can benefit from this and interpret results of their research with both clarity and caution.

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