We measured the knowledge of Southwest Florida residents regarding red tides by surveying 1,006 randomly selected individuals. Although 89% were aware of red tides, 72% erroneously believed that finfish and crustaceans were unsafe to eat and that waters were unsafe for swimming during a red tide. Because respondents primarily rely on newspapers and television (70% and 62%, respectively), these media should be pursued in Extension efforts to correct these misunderstandings and reduce revenue losses to local businesses. Costly brochures, workshops, and Internet sites do not warrant additional educational efforts at this time because only 6% of respondents identified those sources.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.