Pesticide misuse in urban gardens contributes to pollution of lakes and rivers, ill health of humans and other organisms, and disruptions of ecological balances. Integrated Pest Management (IPM) has been successfully used in agriculture for over 20 years, but its adoption by landscaping professionals has been slow. The 2-year project described here undertook baseline research into attitudes about IPM in the Lake Monona watershed, Wisconsin. Resulting data led to a social marketing strategy including prototype materials to assist professional landscapers in discussing IPM with clients. Materials were piloted on a Web site and with watershed groups.

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Creative Commons Attribution-Noncommercial 4.0 License
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