An educational poster program designed to inform pet owners of the dangers of releasing exotic species and provide a re-homing mechanism was evaluated as a means to reduce unwanted environmental releases. The poster provided a URL to the program partners' Web site, which listed participating re-homing pet shops in Maryland. Survey results revealed that 201 aquatic animals were re-homed.1 Survey respondents rated the poster at 94% and 92% percent for educating consumers of the potential of re-homing and benefits to the pet industry, respectively. The program provides a proactive opportunity and alternative to environmental release of exotic species.

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