This article describes the initiation and development of the Columbus Saves campaign led by Ohio State University Extension faculty and staff. Columbus Saves, based in Franklin County, Ohio, falls under the umbrella of the nationwide America Saves campaign managed by the Consumer Federation of America. America Saves is a financial awareness campaign that uses a social marketing approach to encourage Americans to save regularly (Brobeck, 1999).
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Loibl, C., Shockey, S., & Renn, C. (2007). Columbus Saves: An Extension-Led America Saves Campaign. The Journal of Extension, 45(6), Article 21. https://tigerprints.clemson.edu/joe/vol45/iss6/21