Using Diffusion of Innovation Concepts for Improved Program Evaluation
Through the diffusion of innovations framework, Extension program planners, evaluators, and researchers can gain a better understanding of the reasons an educational program results in adoption or rejection of a particular practice. In addition to the information on impact of Extension programs available through traditional methods of analysis, this framework yields data on factors influencing adoption or rejection of practices. Such information is essential for understanding the absolute and relative importance of the information presented and the program experience. Survey and statistical methods and procedures can be developed to capture this information.
Hubbard, W. G., & Sandmann, L. R. (2007). Using Diffusion of Innovation Concepts for Improved Program Evaluation. The Journal of Extension, 45(5), Article 3. https://tigerprints.clemson.edu/joe/vol45/iss5/3