To assist consumers in understanding food system issues and to help them make informed choices, educators first need to engage their interests. To identify widely held consumer interests, focus groups informed a random sample survey conducted in the Central Coast region of California. Survey respondents reported the most interest in the safety and nutrition of their food, as well as in the external impacts of how their food was produced. Correlational analysis was used to explore characteristics and behaviors associated with these interests. The results offer strategies for public issues educators to target or structure food system related education initiatives.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.