To assist consumers in understanding food system issues and to help them make informed choices, educators first need to engage their interests. To identify widely held consumer interests, focus groups informed a random sample survey conducted in the Central Coast region of California. Survey respondents reported the most interest in the safety and nutrition of their food, as well as in the external impacts of how their food was produced. Correlational analysis was used to explore characteristics and behaviors associated with these interests. The results offer strategies for public issues educators to target or structure food system related education initiatives.
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Perez, J., & Howard, P. (2007). Consumer Interest in Food Systems Topics: Implications for Educators. The Journal of Extension, 45(4), Article 8. https://tigerprints.clemson.edu/joe/vol45/iss4/8