Nonindustrial private forest owners in western Tennessee who own 40 or more acres of forestland were sent a mail survey to assess their awareness, acceptance, and perception of forest certification. More than eight in 10 participants indicated a willingness to consider certification. Landowners who would most likely consider certifying their forest were typically well-educated new forest owners, and had received advice or information about their forestland. They would certify for both utilitarian and environmental reasons, and they most trust the State Division of Forestry and consulting foresters as potential third-party certifiers.

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