Extension is competing for money, attention, and a place in the future of higher education. It is critical that Extension identify its education niche, specialties, and the value that only Extension adds to learning. Extension must mature in its role by coordinating issues-based education from a total university base. Issues-based education is inherently collaborative and non-hierarchical. Extension should be at the forefront of the modern outreach and engagement movement. But what are we passionate about, what can we be the very best at in the world, and how do we effectively attach our work to its economic drivers?
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McGrath, D. M., Conway, F. D., & Johnson, S. (2007). The Extension Hedgehog. The Journal of Extension, 45(2), Article 3. https://tigerprints.clemson.edu/joe/vol45/iss2/3