Response Patterns: Effect of Day of Receipt of an E-Mailed Survey Instrument on Response Rate, Response Time, and Response Quality
Are you seeking ways to improve response to e-mailed survey instruments? We examined effects of day of receipt of an e-mailed survey instrument on 1) response rate, 2) length of time lapsed in responding, and 3) quality of response. No significant differences were explained by day of receipt of an e-mailed survey instrument on response rate, response time, or response quality. Two recommendations evolved: 1) use a complement of best practices, including advanced notice and multiple follow-up to increase participation of potential nonrespondents, and 2) understand the audience's preferred modality, organizational values, communication patterns, and medium to elicit information.
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Shinn, G., Baker, M., & Briers, G. (2007). Response Patterns: Effect of Day of Receipt of an E-Mailed Survey Instrument on Response Rate, Response Time, and Response Quality. The Journal of Extension, 45(2), Article 13. https://tigerprints.clemson.edu/joe/vol45/iss2/13