Our nation's rural areas are heavily affected both by sprawl and increased recreational use. Agritourism is rapidly being embraced as a strategy to conserve the family farm, increase revenue, and teach the public about authentic farming life. However, the literature reveals little evidence that the environmental impacts of visitors are being considered by farmers, planners, and tourism professionals. The exploratory study reported here evaluated the awareness of visitor impact problem among farm owners and assessed the types of impacts in five farm destinations in North Carolina. Potential management strategies addressing the impacts in different impact zones are discussed.

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Creative Commons Attribution-Noncommercial 4.0 License
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