In 2005, Chester Fehlis challenged the Extension system to define and measure Excellence in Extension. The Extension Committee on Policy responded with a task force and work group that identified a matrix based on an academic perspective of universities and an Extension-familiar perspective. Seven criteria were identified as most important, for which definitions and measures were developed. A pocket card was created that lists the uniqueness of Extension and qualities for excellence. Also proposed is a national database for entering, aggregating, and sharing the measures, as well as other data that will standardize comparisons between different Extension institutions.

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