The method of focus groups is used to engage farmers, crop insurance agents, and lenders in a risk management education project. Workshop participants were invited to offer suggestions leading to improvement of potato insurance. However, this necessitated understanding of the existing program. Participants asked far-ranging questions about the existing program, creating a teachable moment. Material was also discussed after the session with someone else, a primary goal of the project.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.