The method of focus groups is used to engage farmers, crop insurance agents, and lenders in a risk management education project. Workshop participants were invited to offer suggestions leading to improvement of potato insurance. However, this necessitated understanding of the existing program. Participants asked far-ranging questions about the existing program, creating a teachable moment. Material was also discussed after the session with someone else, a primary goal of the project.
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Gustafson, C. R. (2006). Engaging Producers in Risk Management Education. The Journal of Extension, 44(2), Article 24. https://tigerprints.clemson.edu/joe/vol44/iss2/24