The entrepreneurial desire is alive and well in the U.S., and universities have developed various programs targeted at helping those embarking on this adventure. From their work with hundreds of start-up businesses, Extension economists at two such centers have defined a set of "launch rules" to help new businesses avoid common pitfalls. These "rules" are highly recommended actions to be taken by entrepreneurs as they stake their time and resources to a new venture. They will also provide direction for Extension faculty engaged in helping these entrepreneurs.

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