Small business owners are increasingly realizing the importance of establishing an Internet presence. The purpose of the study reported here was to evaluate a sample of Web sites of small and often rural businesses and compare how well the Web sites met a set of 40 standards identified in the literature. In general, the Web sites scored well. The largest area of concern was the lack of variety of ways a customer could order or get assistance. Suggestions are provided as to how this information can be used by Extension educators.
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Muske, G., Yu, H., & Khoo, C. (2006). Internet Standards: How One State's Small Business Web Sites Compare to Expectations. The Journal of Extension, 44(2), Article 12. https://tigerprints.clemson.edu/joe/vol44/iss2/12