Using the Internet as a Farm-Marketing Tool






This article describes a program developed to instruct producers in the use of the Internet as a farm-marketing tool. A survey was sent to hay and straw producers requesting information about the types and seasonal availability of hay and straw produced. A database was compiled from the information, and a Web site was developed. The Web site, which has been extremely useful to local producers, also serves as a teaching aid for an Extension program on the use of the Internet in agriculture. The program presents information about Web sites, search engines, and the development of Web pages. The objective of the program is to introduce producers to the informational resources and marketing potential of the Internet. Part of the program entails the construction of a Web page using commercially available Web-page-development software.

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