Roads Scholar Tours are a marketing tool guaranteed to build strong campus/community relationships for any land-grant university. The tours give campus-bound colleagues an opportunity to actively engage with Extension faculty and staff, volunteers, learners, and community leaders. Over the years, the tours have earned prestige through the selective nature of the invitation and the high quality experience. Scholars report 1) increased understanding of Extension's vision, mission and values, and 2) incorporation of what they learned about Extension into their campus assignments.
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Maddy, D. J., & Stilwell, J. A. (2005). Roads Scholar Tours: A Marketing Tool for Building Strong Campus/Community Relationships. The Journal of Extension, 43(6), Article 29. https://tigerprints.clemson.edu/joe/vol43/iss6/29