The heritage area movement is gaining momentum in the United States, offering new opportunities for Extension professionals to strengthen communities, build strong partnerships, and share the Extension story. This article reports on a case study examining the anatomy of a heritage area start-up, the Appalachian Forest Heritage Area (AFHA) in West Virginia and western Maryland. Results underscore the diversity of interest groups coalescing into the heritage area movement and illustrate the regional impact of Extension services. Issues raised by participants highlight many of the challenges heritage area projects face nationwide. Leadership opportunities for Extension professionals within the heritage area movement are discussed.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



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