Sources and Channels of Information Used by Beef Cattle Producers in 12 Counties of the Northwest Florida Extension District
A study was conducted to examine beef cattle producers currently being served by University of Florida IFAS Extension Agents located in county Extension offices of Northwest Florida. This article focuses on the cattle producers' preferences for sources and channels of information. The data show that five combinations of information sources and channels are used by beef cattle producers. The findings can guide education program efforts in the future to better serve the Extension clientele of Northwest Florida.
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Vergot, P., Israel, G., & Mayo, D. E. (2005). Sources and Channels of Information Used by Beef Cattle Producers in 12 Counties of the Northwest Florida Extension District. The Journal of Extension, 43(2), Article 15. https://tigerprints.clemson.edu/joe/vol43/iss2/15