Getting the Word Out in the Last Green Valley: Integrating Digital Video, Direct Mail, and Web-Based Information for Specific Target Audiences

Authors

Susan P. Westa, University of Connecticut Cooperative ExtensionFollow
Stephen H. Broderick, University of ConnecticutFollow
C Benjamin Tyson, Central Connecticut State UniversityFollow

Volume

43

Issue

1

Abstract

A direct mail mini CD-Rom was developed to bring attention to the Green Valley Institute's (an Extension Partnership Program) new Web site. A quasi-experimental survey design with random assignment to either a treatment or control group was employed to assess the effectiveness of the CD-Rom. The study revealed successes as well as limitations to this approach. Nearly a quarter of the recipients did not recall receiving it, but those who received and viewed the CD were significantly more familiar with the organization's programs and goals, considered the Web site more useful, and had greater intentions to contact the organization for additional information and/or assistance in the future.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Westa, S. P., Broderick, S. H., & Tyson, C. (2005). Getting the Word Out in the Last Green Valley: Integrating Digital Video, Direct Mail, and Web-Based Information for Specific Target Audiences. The Journal of Extension, 43(1), Article 10. https://tigerprints.clemson.edu/joe/vol43/iss1/10