Extension programs and events can be expensive to operate. This article covers innovative ideas to attract business sponsors. Learn how to find decision-makers, create successful requests for funding, and satisfy sponsors before, during, and after events. Effectively marketing Extension programs as a desirable commodity to businesses is an academic and practical endeavor. Businesses need to advertise to attract customers. Most retail stores receive cooperative advertising funds from their suppliers. The implication is that businesses can leverage their dollars by sponsoring your events. By understanding managers' motivations, the outcome will be "yes" when you ask for a sponsorship.

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Creative Commons Attribution-Noncommercial 4.0 License
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